In this section...

Everybody needs time out, so this week, we've persuaded Head of Sports Science and Innovation Malcolm Fairweather to sit back, relax and tell us a bit about himself...

For the record, please state your full name (embarrassing middle names included):

What is your job title and what do you do at/with the Institute?

Have you ever participated in sport at an elite level? - If yes, then what, when, for how long and how far did you get?

(Yes) I ran 100m, 200m and 400m
(for how long?) from primary school until my mid-thirties.  
(How far did I get) I was North of England 200m champion in 1986 and I ran against Scotland several times for the North of England in international matches!

If you could do another person's job at the Institute for a week, what would it be and why?

I would be a coach. Why? Because I spent 26 years coaching as a hobby and I would like to get paid for at least one week!

If you could be anything else other than marketing genius, what would it be and why?

I would be an artist.  I like the idea of creating something from nothing.

If you could invite three people (living or dead) to a dinner party at your gaff… who would they be and why?

• Mick Jagger (for the music)
• Billy Connelly (for the comedy)
• Michael Parkinson (to keep the chat going)

Where is the most scenic and far flung paradise-esque place you have visited with your work at the Institute? With work in general?

Auckland/New Zealand (Institute) work, and in general, the 17 mile drive at Pebble Beach, California

Have you ever had any bizarre/funny incidents with any of the athletes you work with? If so… whom and what?

No, all my work is extremely serious all the time!!

Which sports stars do you admire (if any) and why?

Scotland’s athletes’ who win gold medals on the world stage.  Why? Because that’s the ultimate outcome in our business.

Describe yourself in three words.

Patient, energetic and effortful

Quick fire round: